Since 2016, we have worked with the San Bernardino County Economic Development agency to create videos that invite people to come and see the variety of activities,businesses and adventures you can discover in San Bernardino County. Their goal was to create videos that would excite, educate and engage their followers as they shared these projects on their social media platforms like Facebook, Instagram and Twitter. By creating“share-worthy” videos that are easy to pass on to others they invite viewers to checkout and explore the variety of offerings in the County, and thus help drive the overall economy.
Working with San Bernardino over the years, we have used several approaches to producing content marketing videos ranging from creating single focus vingettes of attractions around the county, to taking a more narrative approach and following a couple on their weekend adventure in San Bernardino County. In every case, the videos told stories that helped support their tagline of being “California’s Outdoor Playground.”