Content Marketing Videos
By creating content videos that you freely share with your prospective and current customers, you are able to establish your business as a trustworthy authority in your industry. At Larimore Production Company we like to think of content videos as a way to educate, excite and engage your audience. Content videos are great because they make information much more digestible for the viewers and can be used on many different platforms. Content videos can be used on your YouTube channel for organic leads, on your blog, in social media posts and within email marketing campaigns. This method of marketing should be a key component in your overall marketing scope.
How have our clients used content videos?
Client: Nielsen Norman Group
As you learn #designthinking, you progress through stages: being a beginner, an intermediate practitioner, and possessing advanced expertise. This progression is like learning to cook: you won't be a master chef on day 1, but there are appropriate #skills to aim for at each level. #UX
User interfaces must be fast, or users will give up. (In the case of websites, they'll leave if pages download too slowly.) The exact maximum response times vary by usage circumstances, and should be either 0.1, 1.0, or 10 seconds. (For more information, see https://www.nngroup.com/articles/response-times-3-important-limits/ )
No. 10 of the top 10 #UX design #heuristics is provide user assistance at appropriate times in the interaction, making sure that such information is easy to search, focused on the user's task, lists concrete steps to be carried out, and not too large.
Nielsen Norman Group (NNG) are the world-leaders in research-based user experience and provide training, consulting and research reports to their clients. We started working with them in 2017 to create short educational videos to be used on their YouTube channel and website articles. They lead a user experience (UX) conference nearly every month in locations all around the world. To continue engaging their audience and building community with past conference attendees, they wanted to post a new video every week. In just the past year alone we produced over 90 videos!
So how were we able to accomplish this? We travel to two NNG conferences each year and setup an entire conference room for filming. We then have 90 minute windows throughout each day with each of the NNG speakers who have prepared 1-5 short videos to present. After filming for a week, we take all that footage, create a shared editing/review document, edit all the videos and then schedule them onto the NNG YouTube channel for them. Throughout the rest of the year, videos automatically release each Friday based on the dates that were chosen.
These videos now engage thousands of viewers each week and continue to keep Nielsen Norman Group in their minds as the authority in the field of User Experience.
Client: San Bernardino County
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We were contacted early in 2015 by the county of San Bernardino to do a tourism video of the county. What we didn't realize at that point was just how massive the county actually is. This was a really fun project that took over 2000 miles of driving to film. The county wanted a short and very upbeat video to display the diversity of opportunities that the county has.