Consumers Preference: Given the choice between video or text on a page, 72% of people choose video. In further support of this trend, YouTube is the second most visited site on the web underlining this strong preference to be informed visually. If you aren’t using video, chances are good you aren’t reaching your potential customers.

Better retention of Information: Viewers retain 95% of a message when they view it in video form as compared to 10% when reading in text (Wordstream).  Trust me, I am cringing as I write this as opposed to making a vlog or video. If you want your customers to really understand and remember business, then video is the right choice.

Increased Revenues: That undoubtedly grabbed your attention! Visual medium connects to our psyche in ways that text alone does not, and when an emotional connection is made, consumers are more likely to part with their dollars.  Marketers who use video grow revenue 49% faster than non-video users. A video can educate, excite and engage customers in remarkable ways.  

A reported 81% of people have been convinced to buy a product or service by watching a brand's video (Wyzowl).  

Video is Social: Whether you love it or hate it, social media is king and video on these platforms is incredibly popular. The average person will spend 5 years and 4 months on Social Media channels in their lifetime (Adweek) so you’re wise to invest where your customers are already choosing to spend their time.  That statistic may be a bit of a downer, but the good news is that your marketing dollars reach further with video because 92% of mobile video viewers say they’ve shared videos they have enjoyed with others.  

Website visitors stay when they hit play: 80% of marketers say the addition of video has increased the length of time spent on their website.  The longer a customer spends on your site, the better the opportunity they have to connect to your brand and utilize your goods/services.

Video increases SEO: When video is used on a landing page it makes a site 53x more likely to show up on the first page of a Google search as opposed to a website using exclusively text.  As and added bonus utilizing video on your landing page can increase conversions by 80% or more.

Content Videos kill ad aversion: Many consumers report being annoyed by online ads with 82% of consumers having closed a browser or exited a webpage because of an auto playing online video ad (Biteable); but that doesn’t mean they aren’t watching videos.  In fact, everyday, 1 billion hours of YouTube videos are viewed!  So how do you get your message out in a way that your audience will watch?  Content Videos. Creating videos that aim at educating and endearing your audience allow you to get in front of your audience in a way that doesn't feel like a sales ad.  By developing content, you set yourself apart as the authority or “go-to” on topics that relate to your industry.

Video is a Utilitarian Tool:  Do you want to express your businesses culture and vibe?  Make a video. Do you need to respond to a slew of FAQs? Make a video. Do you need to educate your following about a new product offering?  Make a video! Do you want to share with potential clients what a joy you are to work with? Make a (testimonial) video!. I think you see the point.  Video isn’t just about running a commercial. It’s about informing, delighting, encouraging, inspiring, engaging and supporting your customers! There truly isn’t a function that video can’t perform.

If you have read this far and are still wondering exactly how video might benefit your business, please reach out and set up a free consultation with us today!  At Larimore Production Company we are passionate about creating and using videos that work for your business so that may see your goals met!