10 Reasons Video Should be a Force in your Marketing Strategy


On the fence about using video in your marketing strategy?  Well, you shouldn’t be! With 87% of online marketers using video content, you’ve already been given “the gift of going second.”  We have access to online video content on our computers, our tvs, our phones and tablets with average American spending 1.5 hours viewing video content on a typical day.  With this high level of attraction to video, businesses are wise to include video marketing in their sales strategy. Whether you’re looking for increased sales, a more engaged and informed audience or higher web traffic, video is here to help!  Here are 10 Reasons Video Should be a Force in your Marketing Strategy:


Consumers Preference: Given the choice between video or text on a page, 72% of people choose video. In further support of this trend, YouTube is the second most visited site on the web underlining this strong preference to be informed visually. If you aren’t using video, chances are good you aren’t reaching your potential customers.

Better retention of Information: Viewers retain 95% of a message when they view it in video form as compared to 10% when reading in text (Wordstream).  Trust me, I am cringing as I write this as opposed to making a vlog or video. If you want your customers to really understand and remember business, then video is the right choice.

Increased Revenues: That undoubtedly grabbed your attention! Visual medium connects to our psyche in ways that text alone does not, and when an emotional connection is made, consumers are more likely to part with their dollars.  Marketers who use video grow revenue 49% faster than non-video users. A video can educate, excite and engage customers in remarkable ways.  

A reported 81% of people have been convinced to buy a product or service by watching a brand's video (Wyzowl).  

92% of mobile video viewers say they have shared videos they have enjoyed with others

92% of mobile video viewers say they have shared videos they have enjoyed with others

Video is Social: Whether you love it or hate it, social media is king and video on these platforms is incredibly popular. The average person will spend 5 years and 4 months on Social Media channels in their lifetime (Adweek) so you’re wise to invest where your customers are already choosing to spend their time.  That statistic may be a bit of a downer, but the good news is that your marketing dollars reach further with video because 92% of mobile video viewers say they’ve shared videos they have enjoyed with others.  

Website visitors stay when they hit play: 80% of marketers say the addition of video has increased the length of time spent on their website.  The longer a customer spends on your site, the better the opportunity they have to connect to your brand and utilize your goods/services.

Video increases SEO: When video is used on a landing page it makes a site 53x more likely to show up on the first page of a Google search as opposed to a website using exclusively text.  As and added bonus utilizing video on your landing page can increase conversions by 80% or more.

Content Videos kill ad aversion: Many consumers report being annoyed by online ads with 82% of consumers having closed a browser or exited a webpage because of an auto playing online video ad (Biteable); but that doesn’t mean they aren’t watching videos.  In fact, everyday, 1 billion hours of YouTube videos are viewed!  So how do you get your message out in a way that your audience will watch?  Content Videos. Creating videos that aim at educating and endearing your audience allow you to get in front of your audience in a way that doesn't feel like a sales ad.  By developing content, you set yourself apart as the authority or “go-to” on topics that relate to your industry.


Video is a powerful sales team:  Suppose you sell a product online.  You might only be a small operation, but by creating a high quality video you have released a  powerful sales force out into the world to demonstrate to potentially millions of viewers what your product is, how it works and why they need it. 80% of consumers said it was helpful to view a demonstration video prior to making a purchase and once they have viewed a demo video, they are 1.81x more likely to click “buy” than non-viewers.

Video allows your to see your reach:  Whether you post videos on  Instagram, YouTube or Facebook each of these platforms allow you to see some fascinating numbers on your reach.  You can see views, shares and on some platforms like Vimeo and YouTube you can even see the percentage of view completion.   

Video is a Utilitarian Tool:  Do you want to express your businesses culture and vibe?  Make a video. Do you need to respond to a slew of FAQs? Make a video. Do you need to educate your following about a new product offering?  Make a video! Do you want to share with potential clients what a joy you are to work with? Make a (testimonial) video!. I think you see the point.  Video isn’t just about running a commercial. It’s about informing, delighting, encouraging, inspiring, engaging and supporting your customers! There truly isn’t a function that video can’t perform.

If you have read this far and are still wondering exactly how video might benefit your business, please reach out and set up a free consultation with us today!  At Larimore Production Company we are passionate about creating and using videos that work for your business so that may see your goals met!